Career Field Overview
To best advertise its products and services, every business needs marketing professionals who understand population changes. Older adults are the fastest growing segment of the population, have the highest levels of disposable income, and have the most time for leisure activities. Marketing professionals who have studied gerontology will understand what products and services older adults may want or need. In understanding the factors that contribute to older adults’ consumption patterns and preferences, marketing professionals will be equipped to design campaigns that more effectively appeal to older adults.